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THE RULING REMAINS UPHELD BUT WITH REVISED WORDING INCORPORATED INTO THE ASSESSMENT.
Ad description A TV coral betting advert 2018 for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack.
So are you a spectator or are you a player?
Get in on the action.
They did not believe the tone of the voice over was pushy or aggressively promoting the gambling element.
They believed it was a very straight and matter of fact read.
Clearcast said they neither believed the ad encouraged the viewer to stop watching the sport and gamble instead, nor did they feel that this was implied.
They believed the ad asked a question, whether the viewer coral betting advert 2018 a spectator or a player, with the following screen being the offer.
They felt as though the only implication was to encourage the viewer to place a bet.
They did not think this coral betting advert 2018 that the viewer would have to stop watching the sport, or that gambling was in fact better than watching sport.
They believed it coral betting advert 2018 the point of being able to watch sport spectator but svenska casino to place a bet at the same time player.
They were satisfied that the advertisement was socially responsible.
Assessment Upheld The ASA considered that the overall tone of the ad implied that gambling was more exciting than being coral betting advert 2018 spectator.
We noted the view that the voice-over was not pushy or aggressively promoting the gambling coral betting advert 2018 and that it was matter of fact in its presentation.
We also considered the stylised coral betting advert 2018 of the footballers implied that the gambler was equivalent to the successful player.
We concluded the ad was likely to suggest peer pressure to gamble, disparage abstention and suggest that gambling could enhance personal qualities and therefore breached the Code.
The ad breached BCAP Code rules 1.
Social Responsibility and 17.
Action The ad must not appear again in its current form.
We told Coral to ensure yonkers school calendar 2018 their advertising did not condone an irresponsible attitude towards gambling and did not suggest peer pressure to gamble, disparage abstention or unduly suggest that gambling could enhance personal qualities.
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